Future-proof strategies for Independent Artist Growth

How It works

  • Step 1) JOIN: Join the TABTF community by submitting your details HERE.

  • Step 2) LEARN: Digest the thought-provoking ideas that are delivered to you each week via email

  • Step 3) IMPLEMENT: Select one new idea from each edition that resonates with you. Find a way to implement the principles of that idea into your career as an artist the following week.

  • Step 4) TEACH: Relay the idea you learned to a fellow independent artist by forwarding them the email and explaining how you’ve begun to apply it to your project.

  • Step 5) REPORT: Send me a note at Casey@teachabandtofish.com detailing a current challenge you’re facing in building your music career. Each week, I’ll respond to 1 submission with a personal analysis of the issue, potential ways of reframing the problem, and other ways of finding solutions.  All questions and feedback submitted by our members will be used to further refine the specific content we select for future editions of Teach A Band To Fish. In this way, the time and energy you put into uncovering answers for yourself will ultimately drive the knowledge of the group forward exponentially over time.

And once you’ve signed up, keep scrolling for more articles to help jumpstart your career growth journey as an independent artist. This page is where I’ll showcase some of my favorite strategies, expert insights, and helpful tools from the Teach A Band How To Fish community.

Is Your Band Missing These Five Opportunities To Strengthen Your Brand?
Music Marketing, Music Promotion, Release Strategy, Branding, Fanbase, Audience, Career Growth Casey Cavaliere Music Marketing, Music Promotion, Release Strategy, Branding, Fanbase, Audience, Career Growth Casey Cavaliere

Is Your Band Missing These Five Opportunities To Strengthen Your Brand?

Your band is your business—are you treating it like one? An important aspect of running your business is having a strong brand identity. No, it doesn’t make you a sellout or seem inauthentic. Branding is the process of creating a distinct identity that will guide the marketing and promotion of your band.

Artist branding is made up of all the materials AND communications you use to connect with your audience. Your band’s website, logo, press kit, social profiles, merch design, copywriting, graphic design, and photography make up a large part of this. However, a brand is MUCH MORE than just artwork assets. It even extends into how you interact with fans, your style onstage, and the subjects, values, and principles you embrace through interviews. The goal of solid branding for musicians is to create a consistent aesthetic across all channels, which in turn establishes audience loyalty.

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